Brand 2020 is a video & blog series that explores Japan’s public diplomacy by the team at Langley Esquire. With Brand 2020, we examine Japan’s culture & history, and government initiatives to promote Japan’s national image to a global audience.

With the 2020 Olympic Games set to take place in the capitol of Tokyo, Japan has entered into a new phase of its push towards leveraging Soft Power through various nation branding initiatives designed to influence the international cultural dialogue. From samurai & geisha, to robots & anime and all that in is between, Cool Japan, Omotenashi, and other catchphrases have caught on to describe the mono no aware that is central to Japanese culture.

But where does all of this cultural currency take us from here? Brand 2020 intends to dig deep into possible paths forward for Japan. We investigate the who, what, when, where, and why of branding the nation of Japan in the 21st century. Join us to see what the future holds!

Latest Videos

Showing results for "Brand 2020: Focusing on Japan's Public Diplomacy" Playlist

  • Brand 2020: Episode 22 - Smoking in Japan

    Description
    Smoking in Japan has become a hot issue and many want the 2020 Olympics to be smoke-free. Will non-smoking proponents be able to buck vested interests, including the LDP and government-owned Japan Tobacco, to make for a more smoke-free Japan? WHO blasts tobacco industry for blocking anti-smoking moves http://www.japantimes.co.jp/news/2017/07/20/business/blasts-tobacco-industry-blocking-anti-smoki...
  • Brand 2020: Episode 21 - Relationships in Japan

    Description
    Actor Eiichiro Funakoshi is being raked over the coals for sleeping with wife's best friend, as wife actress Kazuyo Matsui has weaponized tabloid scoops and social media in an all-out offensive to ruin his reputation. In her latest salvo, she has taken to YouTube and published a video in English to reach a global audience. Celebrity couple’s fight goes viral after spurned wife takes battle onli...
  • Brand 2020: Episode 20 - Education in Japan

    Description
    Education in Japan - does it compare to the rest of the world? Are Japanese students interested in studying abroad? Join host Timothy Langley and Dr. Nancy Snow in another episode of Brand 2020! Junior high students rip elementary English as ‘useless’: survey http://www.japantimes.co.jp/news/2017/06/21/national/junior-high-students-rip-elementary-english-useless-survey/#.WVoDn9PyhsM Gettin...
  • Brand 2020: Episode 19 - Japan’s Tourism Conundrum

    Description
    In this episode of Brand 2020 host Timothy Langley and Dr. Nancy Snow discuss the difficulties the city of Kyoto is facing over the influx of tourists coming to Japan. While the national government is pushing for a stronger tourism industry ahead of the Tokyo 2020 Olympics, the Kyoto citizens are wary of the abundance of travelers. Is there a solution to this difficult conundrum? Join the discussi...
  • Brand 2020: Episode 18 - Women Empowerment (with Hon. Rui Matsukawa)

    Description
    In this week's episode of Brand 2020, we have the pleasure of having Member of the House of Councillors Hon. Rui Matsukawa talk about Womenomics in Japan. Is there an chance for Japan to switch its position from lagging behind to leading in women empowerment? Quotas are one option to get women hired in Japan: OECD https://www.bloomberg.com/news/articles/2017-06-04/hiring-quotas-seen-as-one-optio...
  • Brand 2020: Episode 17 - Japan's Media Strategy (with Dr. Tomohiko Taniguchi)

    Description
    In this week's episode of Brand 2020 we have the pleasure of having Special Advisor to the Cabinet of Prime Minister Shinzo Abe Dr. Tomohiko Taniguchi talk about Japan’s media strategy. What are the effective ways for Japan to convey its brand and message not only to the world but also its own citizens? Add your thoughts to the comment section below! U.N. rights expert airs concern about Jap...
  • Brand 2020: Episode 16 - Tokyo Rainbow Pride (with Vickie Skorji)

    Description
    This week, we are pleased to have Ms. Vickie Skorji, Lifeline Director at TELL. Tokyo just celebrated its yearly Gay Pride Parade with over 100,000 supporters. How has the LGBT movement progressed in Japan? And how difficult is it to grow up and work in Japanese society as a LGBT person? Join host Timothy Langley, Dr. Nancy Snow and our guest Ms. Vickie Skorji in another episode of Brand 2020 dis...
  • Brand 2020: Episode 15 - Suicide in Japan (with Vickie Skorji)

    Description
    Support TELL Japan: http://telljp.com This week we discuss a topic still considered as a taboo by the general Japanese society: suicide. Ms. Skorji offers us some insights into the efforts that TELL makes to help English speakers in Japan. Join host Timothy Langley, Dr. Nancy Snow and our guest Ms. Vickie Skorji (Lifeline Director at TELL) in another episode of Brand 2020! Why does Japan hav...
  • Brand 2020: Episode 14 - Cherry Blossoms

    Description
    Join host Timothy Langley and Dr. Nancy Snow in another episode of Brand 2020! This episode of Brand 2020 looks at the very famous aspect of Japanese culture which are the cherry blossoms! Can the Sakura be used for nation branding? Let us know your thoughts on the wonderful tradition of Hanami in the comments below!
  • Brand 2020: Episode 13 - English in Japan

    Description
    Join host Timothy Langley and Dr. Nancy Snow in another episode of Brand 2020! This episode of Brand 2020 looks at the attempts by the Japanese government to get its citizens up to speed on speaking English by the 2020 olympics. Japan is well known for its legendary customer service and kindness in helping lost tourists, but how will they overcome the language barrier? English heads for element...
  • Brand 2020: Episode 12 - Akie Abe

    Description
    Join host Timothy Langley and Dr. Nancy Snow in another episode of Brand 2020! This episode looks into the wife and ever growing public figure Mrs. Akie Abe. She has had a distinct path from other first ladies, being the owner of a bar and former radio disc jockey. However lately she has been in the news mainly for negative reasons - being accused of funding Moritomo Gakuen kindergarten, a nationa...
  • Brand 2020: Episode 11 - LGBT & Japan

    Description
    Join host Timothy Langley and Dr. Nancy Snow in another episode of Brand 2020! The discussion focuses on the growing LGBT movement in Japan. How much is the LGBT community received in a country worried about falling birthrates? How far is Japan from legalizing same-sex marriages and providing equality to its citizens? Over half of LGBT people in Japan bullied in school: survey http://mainichi.jp...
  • Brand 2020: Episode 10 - Japan & U.S. Relations

    Description
    Join host Timothy Langley, Dr. Nancy Snow and Dr. Gerald L. Curtis in this episode of Brand 2020! The discussion focuses on the importance of "Japan Hands" - experts on U.S.-Japan relations. A Japanese Knight? Well, Close Enough - Wilbur Ross Honored for Contributions to U.S.-Japan Relations - http://www.wsj.com/articles/wilbur-ross-honored-for-contributions-to-u-s-japan-relations-1423016639 W...
  • Brand 2020: Episode 09 - Tokyo & Kyoto "Best Cities"

    Description
    Tokyo and Kyoto have been picked as the world’s best and second-best cities outside the United States by U.S. magazine. This is great news for prime minister Abe who's goal is to double the number of tourists to Japan. But will the cities be able to cope with the influx of travelers? Tokyo, Kyoto named best non-American cities by a U.S. magazine http://www.japantimes.co.jp/news/2016/10/19/nat...
  • Brand 2020: Episode 08 - Japan's Virgins

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 07 - Japan's Public Diplomacy

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 06 - Feminism in Japan

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 05 - Japan's Information War

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Get Dr. Snow's new book on Amazon! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our ...
  • Brand 2020: Episode 04 - The G7 Summit in Ise-Shima

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 03 - Understanding Japan

    Description
    This special episode of Brand 2020 was filmed in collaboration with the seminar series Platform for International Policy Dialogue (PIPD) hosted by Crossover (crossover21.net) and ZESDA (zesda.jp). Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! ...
  • Brand 2020: Episode 02 - Cool Japan

    Description
    Subscribe for more weekly videos! Tokyo on Fire is also available to download on the iTunes Store! Langley Esquire on Youtube: www.youtube.com/langleyesquire Langley Esquire Website: www.langleyesquire.com
  • Brand 2020: Episode 01 - Nation Brand Japan

    Description
    Welcome to Brand2020! A new show where host Timothy Langley and Dr. Nancy Snow discuss the Japan brand. What advantages does Japan have, and in which areas can the Japan nation brand be improved? Find out in this episode of Brand 2020!

Latest Blogs

The Land of the Rising Sister | Excerpt from Japan's Information War by Dr. Nancy Snow

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Japan is seen as a leader in soft power, the ability to attract…
Torii Gate at Meiji Jinu
Tatsumi Yagura Keep