Brand 2020 is a video & blog series that explores Japan’s public diplomacy by the team at Langley Esquire. With Brand 2020, we examine Japan’s culture & history, and government initiatives to promote Japan’s national image to a global audience.

With the 2020 Olympic Games set to take place in the capitol of Tokyo, Japan has entered into a new phase of its push towards leveraging Soft Power through various nation branding initiatives designed to influence the international cultural dialogue. From samurai & geisha, to robots & anime and all that in is between, Cool Japan, Omotenashi, and other catchphrases have caught on to describe the mono no aware that is central to Japanese culture.

But where does all of this cultural currency take us from here? Brand 2020 intends to dig deep into possible paths forward for Japan. We investigate the who, what, when, where, and why of branding the nation of Japan in the 21st century. Join us to see what the future holds!

Latest Videos

Showing results for "Brand 2020: Focusing on Japan's Public Diplomacy" Playlist

  • Brand 2020: Episode 10 - Japan & U.S. Relations

    Description
    Join host Timothy Langley, Dr. Nancy Snow and Dr. Gerald L. Curtis in this episode of Brand 2020! The discussion focuese on the importance of "Japan Hands" - experts on U.S.-Japan relations. A Japanese Knight? Well, Close Enough - Wilbur Ross Honored for Contributions to U.S.-Japan Relations - http://www.wsj.com/articles/wilbur-ross-honored-for-contributions-to-u-s-japan-relations-1423016639 W...
  • Brand 2020: Episode 09 - Tokyo & Kyoto "Best Cities"

    Description
    Tokyo and Kyoto have been picked as the world’s best and second-best cities outside the United States by U.S. magazine. This is great news for prime minister Abe who's goal is to double the number of tourists to Japan. But will the cities be able to cope with the influx of travelers? Tokyo, Kyoto named best non-American cities by a U.S. magazine http://www.japantimes.co.jp/news/2016/10/19/nat...
  • Brand 2020: Episode 08 - Japan's Virgins

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 07 - Japan's Public Diplomacy

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 06 - Feminism in Japan

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 05 - Japan's Information War

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Get Dr. Snow's new book on Amazon! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our ...
  • Brand 2020: Episode 04 - The G7 Summit in Ise-Shima

    Description
    Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! Subscribe to the Langley Esquire YouTube channel for more weekly videos! http://www.youtube.com/langleyesquire To learn more about Langley Esquire, visit our website: http://www.langleyesquire.com...
  • Brand 2020: Episode 03 - Understanding Japan

    Description
    This special episode of Brand 2020 was filmed in collaboration with the seminar series Platform for International Policy Dialogue (PIPD) hosted by Crossover (crossover21.net) and ZESDA (zesda.jp). Subscribe to Langley Esquire's channel for more of Brand 2020! If you enjoy this series, be sure to also check out Tokyo on Fire, available for viewing on YouTube and to download on the iTunes Store! ...
  • Brand 2020: Episode 02 - Cool Japan

    Description
    Subscribe for more weekly videos! Tokyo on Fire is also available to download on the iTunes Store! Langley Esquire on Youtube: www.youtube.com/langleyesquire Langley Esquire Website: www.langleyesquire.com
  • Brand 2020: Episode 01 - Nation Brand Japan

    Description
    Welcome to Brand2020! A new show where host Timothy Langley and Dr. Nancy Snow discuss the Japan brand. What advantages does Japan have, and in which areas can the Japan nation brand be improved? Find out in this episode of Brand 2020!

Latest Blogs

The Land of the Rising Sister | Excerpt from Japan's Information War by Dr. Nancy Snow

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Japan is seen as a leader in soft power, the ability to attract…
Torii Gate at Meiji Jinu
Tatsumi Yagura Keep